Goals of umati:
- joint visibility and marketing of all sub-sectors of the machine building industries
- simple, transparent communication to address end customers (= buyers/operators of machinery) and to stimulate and channel market demand
- Creation of a neutral, global, cross-association community of companies to enforce uniform interface definitions and their implementation in all markets
- an ecosystem to deliver on the user promise of "plug and play" across the many OPC UA standards emerging in the mechaninery industries worldwide
- Technical infrastructure to realize comprehensive showcases, e.g. at trade fairs, and to make plug and play a tangible experience (own dashboard)

Benefits for (corporate) partners:
- Partners involved in umati make a common user promise to their customers: "We as manufacturers of machinery jointly take care that you, dear customer, can easily access data from your machines".
- Companies benefit from a joint, strong, visible marketing presence through media, press, events, trade fair appearances and showcases
- Market penetration is accelerated and simplified by a community fostering uniform data interfaces
- (early) participating companies can actively participate in shaping the ecosystem